5 Technology Practices Nonprofits Should Consider

Technology is constantly changing and every industry uses it in so many different ways. In the nonprofit sector, technology can now be used to leverage communications with members and increase engagement.  It can be used in many different ways; from the way supporters engage with nonprofits to the way nonprofit organizations fundraise, market, and manage information. In today’s day and age, we now have so many more opportunities to take advantage of technology in order to deliver a message in a meaningful way.

1. Mobile
Having diversity on mobile platforms is extremely important for nonprofits. Being mobile friendly is one of the most essential ways in which your organization reaches out and engages with its members and staff. And in order to ensure your message is reaching your audience, you must have the ability to deliver on mobile phones and tablets in addition to a desktop.

If you pull up your organization's website on your mobile phone or iPad right now, what does it look like? Is it easy to navigate and read? When you send emails to your constituents, are the emails mobile friendly and readable on all devices?

2. Analytics
Data is one of the most important pieces of the puzzle when it comes to being a successful nonprofit. Analyzing data helps to understand the effectiveness of your email marketing and website, how to better fundraise, how to increase membership renewals and donations, etc. Analytics provide a much deeper insight into how your target audience thinks.

What tools do you use to pull analytics and how often are you running reports to analyze the data?

3. Cloud
Making the most of using the Cloud helps lower costs and increase security without having to think about it. For nonprofits, the Cloud can provide a more affordable, secure, easy-to-access solution for organizations. It provides a multitude of services that allows users to share data and information from anywhere, anytime.

Some key benefits:

  • Outsource all of your IT needs
  • Scalable
  • Easy management and monitoring
  • Availability
  • Performance
  • Most importantly, security

4. Software

What kind of software or applications are you currently using in your organization? With the amount of data your nonprofit utilizes, automated data collection and data warehouses with custom reporting could be a huge leap forward in streamlining business processes. Sometimes an off-the-shelf product works great, but other times a custom-built software solution that meets a specific, high-value need can be even more beneficial to your organization.

5. Multimedia and Social Media

Video Storytelling Tips.jpgEvery organization is different, but with nonprofits these 5 nonprofit marketing  pillars are vital in pushing across a message that is meaningful and consistent.

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Summit Business Technologies has decades of experience offering technical and business consulting support. We provide a range of technology solutions to help businesses and organizations run more efficiently and communicate more effectively.  We support the Mid-Atlantic region including DC, Baltimore, Annapolis, and Northern Virginia.

Kimberly Scolaro

Kimberly designs VoIP, voice and video communication solutions for organizations with offices both locally and internationally. With a background in education, Kimberly helps clients understand their existing communications, showing them how to boost productivity and save money. She specializes in on-premise and hosted phone systems and video solutions designed to fit her clients’ budgets. Kimberly enjoys hiking, gardening, and cheering-on her children in their sporting events. She is a graduate of Salisbury State University.

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