Summit Tech Blog

Dogfooding: Why We Use Our IT Products First

Ever heard of “eating your own dog food” or "dogfooding” for short? The expression means using your own products to test them in a real-world environment before you introduce them to customers.

It’s thought the term originated with a 1970s TV commercial in which actor Lorne Green endorsed Alpo dog food by pointing out his own dogs eat it. Since then, companies large and small have adopted this...

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Build it or Buy it?  Choosing Business Applications that Work for You

Your business is unique. That’s probably why you’re still in business. You offer something different that customers value. But with that uniqueness comes unique problems that you’ll have to solve. When this happens, you’ll have two options: Build a solution or buy a solution.

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